logo
The logo is an abstract mark, obscuring the letterform through positive and negative space. It uses arrows to divide and invert parts of the letters, playing into the definition of intersect. High contrast accentuates these attributes, representing the brand adjectives extreme, wild, and surreal, while its bold and solid shape represents the adjectives tough and urban. The design of the logo can also be easily converted into a sticker which helps cater to the target audience of skateboarders. While the logo works in black and white, an inverse variation does not present the same success.